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How to Grab Attention Within The First 3 Seconds

How to Grab Attention Within The First 3 Seconds

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

How to Grab Attention Within The First 3 Seconds

In our fast paced, media-driven world, you need to understand today’s consumers in order to create content that they will engage in.

Thumbnail

Thumbnails are the first thing your audience see so make sure it’s relevant and invokes curiosity.
#1: Use a Close-up of a Person’s Face
Humans love making connections with other people, both online and offline. When choosing your video thumbnail choose an image that shows a person making eye
contact with the viewer. This subtle visual cue draws people in and makes them feel more connected. Once that connection is made, people will be more likely to watch the video.
#2: Choose an Image That Conveys Emotion
As humans, we’re intrigued by strong emotions. A thumbnail of someone yelling or showing anger captures our attention more than an image of someone staring blankly into space. If your video includes people, design a thumbnail that captures an emotional moment in the video.
#3: Include Simple Yet Powerful Text
Video thumbnails are small, so you don’t have room to add a lot of text. To make the most of this space, it’s important to write something that inspires users to click. Evoke emotion, be informative and rouse a little curiosity to get viewers to click through to your video.
#4: Embed Your Logo
Your logo helps differentiate your brand from your competitors and can bring some consistency to your thumbnails and videos. The most effective way to use your logo is to place it in the bottom-left corner of your thumbnail.

The Soundbite

The first thing your audience hears should grab them. It takes more than just pictures or music to create inspiring, emotional or informative videos. For example, if a video opened with someone
saying “And that was the day I will never forget,” your audience will be more captivated and feel inclined to keep watching to find out what happened.

The Opening Shot

The opening shot of a film is the audience’s initial entry into the world, and an important first step in conveying the story’s main ideas, themes, character arcs, and perspective. In other words, the opening shot is the audience’s first look into your video. This is why it’s important to make a good first impression. Accompany your soundbite with a creative shot to draw your audience in.

If you capture the viewer’s attention with a captivating thumbnail, soundbite, and opening shot, you’re guaranteed to engage your audience and keep them watching for more than three seconds.

6 Ways Animated Videos Increases Your Sales

6 Ways Animated Videos Increases Your Sales

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

6 Ways Animated Videos Increases Your Sales

Animated videos are a dynamic way to seize your audience’s attention. It can be used ingeniously in a professional, informative style, or in an emotional or humorous approach, enough to create an impact on your potential customer. Here are some ways how businesses can use the power of animated videos to increase marketing and sales.

#Explainer Animated Video

Explainer videos are an innovative part of visual communication that keeps your brand at the center and educates them about your product in an interesting way.

#Storytelling Video

Everybody loves stories because they’re capable of excitingly portraying pictures with flashy and compelling characters that entertain us. Make your storytelling video more impactful by relating your product to the audience and sparking the emotional side in your customer’s mind. Remember to use the 5Cs:
Circumstance, Curiosity, Characters, Conversions and Conflict.
Keep your readers engaged and don’t go off track with your message.

#Infographics Video

The present generation has seen a massive shift in consuming information. Before, information was perceived through reading, but now, everyone depends on visuals. You can implement video infographics in your business to make an impact.

#Tutorial Video

Animated videos can also be used for training and tutorial purposes. Training videos in animated form are highly effective as they present a clearer look, provide better information and instruction, and fosters deeper understanding.

#Product Demo Video

Product demo videos explain the product as a whole: from invention details to how it benefits its users. It helps provide practical usage information for your customers, anddemonstrates how to be used. If you’d like to keep it light and entertaining, you can add a situation that the users will find they relate with before showcasing how the product helped them.

#Landing Page Video

 Animation videos can also be used on your homepage, website or blog’s landing pages. It functions as the main attraction that summarizes your whole website or product, causing them to be curious for more – hence leading in more conversions.
Buzzworks is here to help you produce engaging and interesting animated videos. Shoot us a quick text so we can get started on your cool new video
animated video

Why You Need An Animated Video For Your Business

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Why You Need An Animated Video For Your Business

If your goal is to increase your company’s online visibility, then we suggest using an animated video to do so. Animated videos are a great way to tell your story. It shows a human-side to your business and communicates highly complex ideas in an easy-to-digest manner. Animated videos are a rich and engaging medium that’s cost effective, easy to manage and straight to the point.
So what are the other benefits of using an animated video to promote your business?
• Introduce a product/service
• Attract new customers
• Help clients understand the product/services
• Increases visibility in search engines
• Explains value and what you do
• Boosts conversions and sales
• Expands your reach
• Helps your content rank higher
Animated videos provide you with the golden opportunity to artistically integrate logos, colours and images into your video. You can effectively create recurrent themes and icons too! Don’t forget to let your creative-juices flow so your video can reach the masses. Hire a professional video animation company to help you make the best animated content for you! At Buzzworks, we’re committed to making your animated marketing videos come to life! Let’s get chatting today!
How Animated Videos Simplify Your Story

How Animated Videos Simplify Your Story

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

How Animated Videos Simplify Your Story

Animated videos are one of the most powerful tools for your marketing strategy. Not only are you able to tell your product story in a mere matter of seconds, it’s also more fun and engaging!
Animated videos can be used to simplify, explain and make complex ideas and concepts more interesting. Animated explainer videos allow you to visually showcase a problem and solution, and can be used for educational purposes too.
So how do you structure your animated video so your viewers enjoy it?
1) Don’t focus on showcasing your product’s features. Explain how these features benefit your customers and how it improves their lives. Show your viewers how your product serves as a solution to their pain points.
2) Effective animated videos should provide visual stimulation for your viewers.Summarize your points, and keep texts simple and minimal.
3) Utilize voice overs. Voice overs add a personal touch to the video and delivers your message and information verbally to the audience.
Get in touch with us if you’re interested in using an animated video in your next video marketing plan. Let us help you help your audience get a better understanding of you, your brand and your product.
your social media needs a video

Your Social Media Needs A Video!

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

Your Social Media Needs A Video!

When it comes to social media content, videos take the center stage as the most engaging format. Video content is easy to consume and offers a plethora of opportunities for effectively projecting your brand.
When it comes to social media content, videos take center stage as the most engaging format. It’s easy to consume and offers a plethora of opportunities for effectively projecting your brand, while also having the power to leave impressions and compel audience to engage.
Every social media platform is rife with competition for impressions, views and engagement. You need to upgrade your marketing strategy by creating and providing the right content. Videos help market your brand and content, and take it to the next level.
Here’s how businesses can utilize videos to increase marketing and sales on social media:
1) Personalized Content
Customize your videos! When making videos, be wary of the platform you’re putting contents out on. Be selective of the kinds of videos that will be displayed on various platforms. For example, educational videos are more suitable for professional networks like LinkedIn, but entertaining videos are better suited for Facebook, Instagram and Twitter.
2) Use Subtitles
Subtitles help hearing-impaired individuals enjoy your videos. Subtitled videos are also more engaging than those without. You’ll receive better video engagement if your viewers understand the content better!
3) Bring Value
Ensure your videos are worth watching and engaging with by offering your audiences and viewers, value. Use videos to tell a story of your brand or product, keep them informed on what you do and offer. Emphasize on the features and benefits your viewers will enjoy should they use your product. There are various ways for you to use social media for your video content.
Follow these important tips to help you grow your audience:
Always keep up-to-date with Social Media Video Specs
You need to learn and know the video requirements for the many different social media platforms. This is to ensure the video ad is delivered better, hence improving engagement from your audience.
Social Media Video Ideas That Engage Customers
Posting a video on social media sometimes requires inspiration, new ideas and trends. Get in touch with a professional video production company to help you create an engaging video!
In a nutshell, video content is powerful and has many useful functions. All you have to do to is produce the best ones for your audience to engage with. Engage with us!
Why You Need to Focus on Video Marketing in 2020

Why You Need to Focus on Video Marketing in 2020

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

Why You Need to Focus on Video Marketing in 2020

All brands require a video marketing strategy. Videos have become essential on every platform and channel, forcing us to include it in our overall marketing plan. Not only is it important to your outreach and campaign efforts, it greatly impacts your social strategy.
Video is used for more than just entertainment. Landing page videos are capable of increasing conversion rates by over 80%. Mentioning “video” in your email subjects increase open rates by 19%. If that isn’t all, 90% of customers say videos helped them
make buying decisions!

1) Reach and Access

When people watch moving or animated visuals, they receive an assurance from your brand as opposed to merely images and plain text content. Those attracted to your video content are also more like to share it with their peers. It’s an effortless way to reach many viewers (and potential customers)!

2) Business Personified

The right video marketing campaign adds a dash of “human touch” to any enterprise, enabling businesses to obtain high converting leads. Learning and putting these tips into practice when carrying out your video marketing campaign will definitely help you succeed.

3) Drive Targeted Traffic

Video marketing is a great way to drive targeted traffic to your website. It helps build relationships with people, establishes your business as a niche market authority and represents itself to potential customers. In conclusion, videos drive results. Video marketing helps make lasting impressions and encourages your viewers to make buying decisions.
Make a smart move now by choosing a trusted video production company to catapult your business in 2020. Buzzworks is always ready to help you create engaging and impactful video marketing.
Grabbing Attention Within The First 3 Seconds

Grabbing Attention Within The First 3 Seconds

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

Grabbing Attention Within The First 3 Seconds.

In this fast-paced, media-driven era, attention is a currency you can’t afford to lose. In order to grab their attention, you need to understand your consumers so you can createengaging content to retain their focus.
Here are some tips to grab youraudience’s attention within the first 3 seconds:
1) Thumbnail
Thumbnails are the first thing your audience sees, so make sure it’s exciting and relevant. The image should be compelling enough to arouse their curiosity. Here are some tips on choosing agood thumbnail:
#1: Use a Close-up of a Person’s Face
Choose an image with a person making eye contact with the viewer. This subtle visual cuedraws people in and makes them feel more connected.
#2: Choose an Image That Conveys Emotion
Humans are intrigued by strong emotions. A thumbnail of emotional display captures moreattention than an image void of emotion.
#3: Include Simple Yet Powerful Text
Video thumbnails are small, so you don’t have a lot of room to add text. To make the most of thisspace, it’s important to write something that inspires users to click.
#4: Embed Your Logo
Your logo helps differentiate your brand from your competitors and can bring some consistencyto your thumbnails and videos.
2) The Sound bite
Grab your audience’s attention with audio. Music and sound often accompany visuals to relayemotion, moods and subtle information. Script-wise, your opening line matters. If a video script began with a voice saying, “…And that was the day I’ll never forget,” your audience will automatically be curious and and feel inclined to keep watching to find out.
3) The Opening Shot
First impressions matter. The opening shot of any video is your audience’s first step into a wholenew world.This step is essential in conveying the story’s plot, theme, character arcs and perspective. Accompany your soundbite with a creative shot to draw your audience in. Capturing and maintaining your audience’s attention is not easy, but it’s not impossible. If you’d like to start grabbing attention, then practice these three steps and you’ll soon be on your way to having viewers tuning in to your content for longer than 3 seconds.
Contact us now on how you can grab attention in the first 3 seconds!
6 Animated Videos that will Increase Your Sales

6 Animated Videos that will Increase Your Sales

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments
Animated videos have the dynamism to seize customer attention, and can be used ingeniously in any tone to create an everlasting impact on the customer. Here are 6 types of animatedvideos that businesses can use to improve their marketing and increase their sales.
Explainer Animated Video
Explainer videos are short animated videos that explain a business idea, product, service orprocess in an interesting and engaging manner.
Storytelling Video
Audiences love a good story.Storiesportray compelling characters and relatable plots that notonly entertain us, but give us something to reflect upon. To make a video that leaves a lasting impression, relate your product to the audience and stir their emotions and senses. Use the 5Cs in your plot and story:
– Circumstance
– Characters
– Curiosity
– Conflict
– Conversions
The present generation has seen a shift fromreading words to perceiving visuals. Implementing infographics into your videos help audiences remember and understand your video and purpose better. This is because visual info and icons have a better way of registering themselves in youraudiences’ mind.
Tutorial Video
Animated videos can also be used as an effective measure for training and tutorial purposes.Tutorial videos help the audience have a clearer picture of how to utilize a product or service, ispractical and engaging!
Product Demo Video
Product demo videos consists of clear, concise and important information that explains the necessity of the product, its invention and benefits. These videos assist in convincing your audience to use your product and walks them through stages of its practical usage via demonstration.
Landing Page Video
Animation videos can also be used in landing pages and website homepages.Your landing page video acts as the main star attraction for your website, and the content consists of a summary of your product or service. Ready to produce animated videos that’ll help launch your business a step higher? Buzzworks is here to help. Get in touch with us below
Why Your Business Needs An Animated Video

Why Your Business Needs An Animated Video

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments
If you’re looking to increase your visibility in cyber space, then consider an option unlike any other. We’re talking about animated videos.
Animation is a great way to tell your story and sell your brand. It’s highly informative and easily digestible, making it a cool method to communicate complex ideas and solutions in a bite-sized and fun manner. Not only that, animated videos are engaging, entertaining and effective!
Animated videos can:
• Introduce a new product or service
• Aid the client in better understanding your product or service
• Help attract new customers and retain older ones
• Increase your business’ visibility in search engines
• Interpret your values directly
• Boost conversions and sales
• Expand your reach
• Increase your content rank
Animated videos provide you the golden opportunity to artistically integrate logos, color schemes and brand images into your video. In o rder to gain popularity within the masses, we encourage you to think outside the box and try various animation styles.
If you’re keen on integrating animated videos into your marketing strategy but don’t know where
to start, then comment below! Let’s get chatting!
video marketing

4 Key Differences Between Video Marketing & Video Advertising

By | Advertising, Animation2, Brand Awareness, Corporate Videos, Motion Graphics, Video Production | No Comments

Most people assume that video marketing and video advertising are synonyms to each other. Often, these two terms are used interchangeably. What these two have in common is that they’re both crucial in helping one’s company promote its brand, products and services, but there are a few differences between the two. 

Here’s an easy-to-understand definition: 

Video Marketing is the use of video as content on websites, landing pages, social media platforms and emails to inform, educate and engage consumers. 

Video Advertising is the running of video commercials online across all platforms using advanced segmentation and geo-targeting to reach precise audiences.

Here are four key differences between video marketing and video advertising: 

1) Video marketing is known as an overall marketing strategy. Video advertising is an integral part of the overall marketing strategy. 

2) Video marketing defines your products, services, and brand. Video advertising increases brand awareness and reels in potential new customers.

3) Video marketing allows anyone and everyone who comes across your website or social media channel to see it.  Video advertising targets specific audiences and geolocations that you’re looking to reach. 

4) Video marketing may or may not always include a CTA (Call-To-Action). Video advertising always includes a CTA.

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