Buzzworks Films produced the local brand film for Amazon Web Services’ “Untuk Malaysia” project, working with agency Archetype Singapore. The brief was to bring AWS’ story in Malaysia to life through its connection with families and businesses.
The communication challenge
The film needed to connect a technology brand with the people it serves. The story focused on AWS’ role in Malaysia, giving the audience a local, human way into the subject.
The creative approach
Vibrant imagery, flowing transitions and personal moments shaped the film’s visual language. The approach brought innovation and everyday life into the same story, keeping the human side of the technology in view.
Buzzworks’ role was the film’s production. The collaboration paired a Singapore agency with a production house based in Malaysia to bring this local brand story to screen.
The finished work
The completed brand film is featured above. It provides a reference for agencies and brands planning a film about technology, local relevance and the people behind a wider business story.
Client: Amazon Web Services
Agency: Archetype Singapore
Production house: Buzzworks Films
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