Making A Great Commercial
A well executed 15, 30 or 60 second commercial can work wonders for your brand. And it’s not just about TV anymore. Commercials are now being played online, on channels such as YouTube, Facebook and Instagram, giving you even more bang for your buck.
The goal is to stick in the minds of consumers, so that when it’s time to make a purchase decision, your brand is the first thing they think about. And that’s what we do here at Buzzworks, the leading tv commercial production company in Malaysia. We work with agencies and brands to develop engaging commercials that will boost awareness and drive sales.
Our TV Commercial Production Process
We start off by clearing all doubts and gaining a solid understanding of your brief. Our team will take note of your brand direction, objectives and requirements, target audience, and key message you’d like to get across. Our storyboard artists will then get cracking on suitable concepts and storylines for you. Once we’ve developed a concept and storyline that you’re happy with, we proceed to planning and preparation for the shoot. This is where we sort out details like talent, wardrobe, location, set design, art, props and shoot schedules.
Lights, Camera, Action!
The production stage is where you get to watch your ideas from pre-production come to life. Our professional film production crew will get to work with cameras, drones, lighting and audio equipment to capture cinematic visuals and sounds that will soon be weaved together to form your story.
Our video editors will screen through all the footages gathered from the production stage, select the best takes, and stitch the scenes together according to your storyboard. Once you’re happy with the rough cut, they will then work their magic by applying colour grading, motion graphics, animation, vfx, background music and sound to enhance the final video.