Most people assume that video marketing and video advertising are synonyms to each other. Often, these two terms are used interchangeably. What these two have in common is that they’re both crucial in helping one’s company promote its brand, products and services, but there are a few differences between the two. 

Here’s an easy-to-understand definition: 

Video Marketing is the use of video as content on websites, landing pages, social media platforms and emails to inform, educate and engage consumers. 

Video Advertising is the running of video commercials online across all platforms using advanced segmentation and geo-targeting to reach precise audiences.

Here are four key differences between video marketing and video advertising: 

1) Video marketing is known as an overall marketing strategy. Video advertising is an integral part of the overall marketing strategy. 

2) Video marketing defines your products, services, and brand. Video advertising increases brand awareness and reels in potential new customers.

3) Video marketing allows anyone and everyone who comes across your website or social media channel to see it.  Video advertising targets specific audiences and geolocations that you’re looking to reach. 

4) Video marketing may or may not always include a CTA (Call-To-Action). Video advertising always includes a CTA.